The Name Roundbrix
The name of Roundbrix has interesting roots. The idea was to come up with a name indicating non-conventional solutions for sometimes complicated infrastructure projects. There also had to be a true passion behind the name.
So here goes my best shot at an explanation. Brick is a material, but not necessarily a shape, yet when one thinks of brick - even the reference of a brick - we think of a three dimensional rectangular shape. Bricks were and are still frequently used as foundation material for edifices. Similarly, data, web and voice infrastructures are the foundations few businesses can exist without. In the end, you are either able to work through infrastructure changes or suffer the dire consequences which range ranging from excessive cost of ownership to poor performance and reliability.
The passion behind the name is in winemaking. Round is the shape of a Cabernet Sauvignon grape, much like a blueberry. Brix is the oenology term for percent sugar in grapes, which is measured and ultimately determines the time of harvest. An interesting side note is that grapes have the highest percent sugar of all fruits.
Research has yet to determine if technology changes are driving us to drink wine, or we drink wine to help us create and implement new technology strategies. At this point, our head is properly among the clouds!
